Bartini

a martini bar

A bar known for its dozens of large, colorful cocktails and never-ending happy hour, Bartini appealed to a younger audience. Its marketing assets needed to be updated to reflect a more youthful energy.

Rebranding

2017

Brand Story

Creative Direction, Copywriting

Background

Bartini first opened its doors in late 2003 in Portland’s Northwest District, just off the bustling NW 21st Avenue.

Known for its colorful drinks and endless happy hour, it quickly became a go-to for students, young professionals, and bar-hoppers in the neighborhood.

#colormetini

tagline

Boasting more than 100 specialty martini variations, Bartini wasn’t about the classic dry martini in a coupe.

These martinis were big, bold, and bursting with whatever flavors one could think of. The Oatmeal Cookie Martini and the Snickertini were especially popular.

Those who had been had their favorite already, making it an easy suggestion for a place to go again.

#colormetini

icons

Creative Direction, Design

Bartini’s martini glasses were more like goblets, full of vibrant colors and a virtual buffet of ingredients and add-ins.

The signature bedecked martini glasses inspired the icon set: the countless flavorful martinis, a drink for every palette.

menus

Before

Bartini’s dated menus needed more than just an update — they needed to match the youthful energy of the bar itself.

Guests weren’t there for fine dining; they were hopping between spots, snapping photos, and enjoying Bartini’s candy-colored cocktails.

Images from Yelp

After

Images from Yelp

Creative Direction, Design, Photography

With five pages filled with drink options, these menu books were always on the table. Their thick hard covers kept the pages relatively clean, the front page advertising Bartini's signature specials.

Printed front and back, the waterproof black food menus could be easily wiped off and shared between guests.

The black and white menus focused the attention on the vibrant drinks likely already on the table.

Website

Before

The old website was rarely updated and didn’t match with the newly updated menus now on all the tables. The physical place needed to be properly reflected online to attract potential clientele, and thus, the website needed a revamp.